Your domain name is more than just a web address — it’s your first impression online. Whether you’re launching a hair salon, online store, or service-based business, the right domain name makes your brand easy to remember, find, and trust.

In this article, we’ll guide you through the key steps to choosing the perfect domain name for your business.


1. Keep It Simple and Easy to Remember 🧠

The best domain names are short, catchy, and easy to spell. Avoid:

  • Complicated or hard-to-pronounce words
  • Long phrases
  • Numbers or hyphens (e.g., beauty-4-you-online.com)

💡 Pro Tip: Ask three people if they can remember and spell your domain name correctly after hearing it once.


2. Short = Strong

The shorter the domain, the better. It’s easier to type and recall.
Examples:

  • Good: utrechtbikes.com
  • Not ideal: everythingforyourbikeinutrecht.com

3. Include Your Brand or Niche 🏷️

Want to be found locally? Combine your business name with your industry or city:

  • LinaBeautySalon.com
  • HairStudioRotterdam.com

Prefer to use only your brand name? Make sure your site is SEO-optimized.


4. Choose the Right Domain Extension (.com, .nl, .shop, …) 🌍

In the Netherlands, .nl is a trusted local extension. But there are many more options:

  • .com if you’re thinking globally
  • .shop for e-commerce
  • .design, .clinic, or .studio for specific industries

5. Check Availability and Protect Your Brand 🔒

Use tools like Namecheap, GoDaddy, or TransIP to check if your desired domain is available.

👉 Is it free? Secure it right away!
👉 Taken? Consider a creative variation — or contact Trust 24 for help.


6. Think Long-Term

Planning to grow in the future? Choose a name that can scale with your business.
Example: Instead of dentistinapeldoorn.com, go for dentalcareplus.com


Ready to launch your brand online?

At Trust 24, we don’t just help you pick the right domain — we design and launch your AI-powered, modern website within just a few days.